Getting more users to come to your site can be a challenge if you don’t know what to do. You may have tried some of the common ways to increase your website traffic. Having an eCommerce store may even complicate the process.
Let us look at some more unusual ways to increase website traffic.
To get web traffic to your eCommerce website, several things need to be in place. You need to make sure your website is properly built and employs a solid site structure and layout.
It should also be responsive, mobile-friendly, and optimized for search engines. That said, we all know the common ways you can access traffic to a website.
Yes, you can post on social media and run ads everywhere. However, what if you wanted to employ some of the more unusual ways to increase website traffic?
Believe it or not, some of these techniques will give you a pretty nice boost if implemented correctly.
What is website traffic?
Simply put, website traffic is the number of people who visit your site over a given period of time. This can be measured daily, weekly, monthly, etc. Perhaps the best gauge is to track monthly visitors. Google Analytics is a great way to track this data.
The idea behind driving website traffic is that the more traffic a website receives, the more likely it is to increase conversions. Whether those conversions are sales, affiliate clicks, ad clicks, or affiliate marketing, the concept is the same.
Website owners try all sorts of things to increase website traffic. Some of these techniques fall flat because they are not implemented correctly or because they were the wrong process to use.
Another big problem that website owners face is gaining traffic but not conversions. A good example of this is an eCommerce website that posts on social media and gains visitors, but does not increase sales.
You see, an increase in website traffic doesn’t matter if you can’t increase website conversions and make money.
What is eCommerce?
The term eCommerce means that you sell a product online. Over the years, online stores have become wildly popular because it makes it easy for people to shop for products from anywhere.
There are several ways to set up an online store. The process you take will be based on the type of CMS platform you are using. One of the most popular options is WooCommerce.
This is a hugely popular online store platform that plugs directly into your WordPress site and gives you the ability to sell physical and digital products online.
One of the biggest issues that online store owners run into is trying to increase website traffic and increase conversions. As noted above, you can try out some of the more common techniques available to drive traffic to a website.
However, there are also some more unusual methods you can use to help drive traffic to your eCommerce website and help with conversions. Even better, will most of the methods below help you do this for free.
Let us look at 11 uncommon ways to increase website traffic to your eCommerce website.
1. Build a Resources Page
A resource page is always a good thing to have on a website. However, this is also a great way to increase website traffic. You can do this in a few different ways. Add resources to the page, add obscurity thanks to companies you admire and have done work with, or add your favorite products and services.
However, a resources page is not a good move for SEO purposes. It also keeps current users and customers of your site because it is being considered new content going up. This leads to frequent visitors and increased conversion rates.
2. Overhaul and Restructure Your Old Blog Posts
If you have a business website, eCommerce website, or both, it’s always a good idea to have a blog section. Starting a blog on your website gives you the opportunity to post fresh new ideas. These may be related to products or services, news and updates, stories and other articles you wish to publish.
Over time, your blog postings can get old, outdated, and may need some content and statistical updates. Things like new screenshots, new images in general, and revamping specific content can help increase traffic.
If you add other SEO details like keyword optimization and meta descriptions, your old blog posts have a chance to skyrocket.
3. Guest Blog on Other Websites
Another uncommon and often overlooked way to increase website traffic is guest blogging. Guest blogging on other websites has a whole host of benefits for you.
Not only does it get your name out to people who otherwise wouldn’t have seen it, but it also gives you the opportunity to get important links going back to your site from other solid industry websites.
It’s a good idea to blog guest on websites that are at least somewhat similar to yours. You want to hit an audience that will be interested in what you sell on your site.
Never be afraid to approach other website owners either. The worst answer you’ll get is “no.” Simple. At that time you have lost nothing. More often than not you’ll get a sweeping “yes” because it’s basically free content for other websites.
Remember, this will provide a link to your website, which is excellent for SEO purposes.
4. Optimize Your Website for LSI Keywords
To do this, you need to know the LSI keyword. Once you have done that, you can put this practice into practice. You see, LSI keywords are words and phrases associated with your target keyword.
And don’t get me wrong, it’s not easy to rank highly for any keywords without putting in the work. However, using an LSI keyword strategy is a great way to help your article rank higher and increase website traffic.
If you are still a little confused about this technique, then look at this example.
Say you’re writing a post or building a page about social media. Obviously “social media” or something close to that will be your main keyword. The LSI keywords would be words like Facebook, Twitter, YouTube, Pinterest, and LinkedIn.
5. Start Doing Content Transformation
Conversion of content is simple. Basically, you take your current content and convert it into another type of format. There are several different formats to choose from. Take that content and convert it into an eBook, video, infographic, or podcast.
When you transform and replenish the content, it gives your audience more ways to interact with it and gives them many different ways to view and use the material.
Nowadays, video content is extremely popular. Oftentimes, converting or converting your text into a video clip will help increase website traffic instantly.
6. Properly Submit Website to Search Engines
A common mistake that website owners make is not to index and present their website properly on the major search engines. Yes, once your site is up and running you can perform all kinds of search engine and website optimizations.
However, getting your website properly submitted to the major search engines if often overlooked. You want to make sure you have the right XML Maps on your site.
Using tools like Google Search Console and presenting them to Yahoo and Bing in the right way will increase your website traffic because it helps the search engines properly index and rank your website.
This is the next step to take after the common website SEO is done.
7. Require Users to Share for Bonus Content
You should always have social sharing buttons on your website. This is a great way to increase website traffic because it allows website users to share your content across social networks.
To take this a step further, you can also require users to share content so they get more bonus content. The bonus content needs to be something your users will want.
Something like an informative eBook, or maybe a file they might want. Maybe download a specific file or audio or other relevant information that will make them share.
This means that your content is shared by your users, and is viewed and interested by others as well.
8. Start a Podcast
Three simple words, Podcasts explode! As a matter of fact, 36% of Americans listen to a podcast every month. This number continues to increase as well, as it is easier and easier to create a podcast and present it to listeners.
Not many people who make podcasts create them specifically to increase website traffic. However, in this case, it’s a great idea because whenever you gain a listener you also gain interest in your website and other content.
Going on podcasts that others have created is also a good option. You can be a guest and plug your own website and earn traffic that way too.
9. Ad Exchange With Another Website
One of the more unusual ways you can increase website traffic is to exchange ads with another website. Exchange ads is exactly what you think it is … a relevant website runs an ad for you that links back to where you want it, and you do the same exactly for that site.
No money changes hands, but it’s a great way to market your site to other websites and help increase traffic back to you. You can actually do this with as many other relevant websites as you want.
The more ad exchange you do, the more potential you have to increase website traffic.
The best thing about swapping ads is that it has cost you nothing. So you can get some good online marketing up and running at no cost to you.
10. Promote Your Website using the Blogger Outreach Method
Okay, before we dig into blogger outreach for a moment, it’s important to remember that this can often come off as spam (to begin with) and may not be your first option to increase website traffic.
However, if handled correctly, this can be a very powerful and personal way to get more traffic flowing to your website.
Blogger outreach is essentially a way to put your content, product, service, website, etc., in front of relevant bloggers and journalists by sending them personalized emails.
The main goal here, of course, is to get these people talking about what you’ve sent them. This, if done correctly, will lead to more website traffic.
The main problem here is that these emails can sometimes come off as spam to some. But, if you take the time to personalize them (even if you’re using an email template), then these emails can be very powerful.
Create a solid one and hit the right people, and your website or product will soon have more eyes on it.
11. Run a Competition or Donate
Running a contest or gifts is a good way to not only increase some interests because users have the opportunity for something for free, but it’s a great way to interact with website users and gain more traffic.
You will notice that most of your favorite brands and other websites have specific competitions and giveaways.
There is a simple reason for this. They work. They build brand recognition and build website traffic over time. There are several great ways to run a contest or giveaway from your site.
Whichever way you choose to go with it, interacting and offering something of value to your website users increases their interest in most everything else you do as well.
There are many ways to increase website traffic, quickly and over time. Many of the more popular ways to increase website traffic are used by everyone, and you often have to pay for them to be relevant.
By trying out some new, more unusual ideas, you are giving your eCommerce site a chance to increase traffic and gain popularity over time. Moreover, these ideas will not only increase website traffic, but also increase website conversion rates.
Go over and try some of the ideas above. See what works for you and what might. I hope you find the ideas useful and that, over time, you see a significant increase in website traffic and conversions.