Websites have evolved much of the days of dialing up Internet access. From the basic HTML table and frame layouts, the design has established itself in a stunningly attractive and visually appealing application. And just when we thought it couldn’t improve, new UX design trends hit the scene.
I remember when I first learned how to develop frames on a website back in 1998. My first website had a stationary left sidebar while users could manipulate the main window through the clicked links. Now, I’m often blown away by what can be done simply when a user scrolls down the front page.
While advances in technology have made many of these trends possible, the most important element to consider is engagement. It’s about how to focus on giving the user the best possible experience. This is done through simpler images, well written content and making the person feel welcome when visiting a website.
It’s Everything About Good Customer Experience
A good customer support is how many brand fans are created. However, giving them a completely unique and engaging experience takes that support even further. When you connect with your target audience, you are more likely to strengthen their support in your company.
It’s not just the visual appeal you should focus on, either. In fact, 51 percent of people think business contact information is one of the most important elements of a company website. In addition, 44 per cent will leave the website if this information is not available.
This shows how much impact the website will have on future business practices.
Add the Interactive Element
According to various UX design trends for 2017, the future of user experience depends on being interactive. In some ways, it’s a bit like “gamification.” By giving visitors more control over how the website presents its data, you are empowering the individual.
This gamification can be done through animated images, parallax scrolling and customizing the user experience through its website behavior. It all depends on how people can interact with the content.
Voice recognition, user-friendly navigation and even video use in captioned images all play a role in many of the consumer experience design trends that are sweeping across the Internet. That’s because developers understand how these methods work.
Adjusting to Changes
Statistically speaking, not adapting to changes will hurt the effectiveness of an online business. Because more people will research a company on the Internet before buying, the first impression the site provides needs to be incredible. As a result, more people will trust the brand. It is this trust that will play a role in future success.
I’m not saying you need to jump in right away All of the UX design trends for 2017. However, you need to consider making some changes if you want to compete in a fast-paced environment. Even something as simple as adding a live chat to your site can make a profound difference in visitor engagement and trust.
The best way to keep your site relevant in the coming years is to adapt to technology design trends and the user experience. It is safe to assume that your competition will be visitor focused. If you don’t pay attention, they will benefit from the sales you lost because the website didn’t deliver what users wanted.