The money you earn on a project after the initial work is done (sometimes long after) is called passive income. Traditional forms of passive income include book or music royalties or income from investments or real estate.
But did you know that you can earn passive income from a blog? Can you. Let us talk about a few ways you can do it.
First, though, the term “passive income” is misleading. The word passive creates many mental images. Most of what comes to mind does not help you create any kind of income. You will not fall back into mountains of passive income by that passive. It requires work and dedication.
You must build a strong foundation to support so-called passive income.
Income is called “passive” when it continues after the initial work has been done, with nothing additional effort on your part. Passive income doesn’t mean you’re not working for the money, and it’s certainly not a short-term strategy. Not if you build the foundation from scratch.
Undoubtedly, you have read about bloggers or YouTubers who make thousands – or tens of thousands – of dollars every month. There are plenty of those stories out there. And many of them are even true. What the stories often fail to mention is how much time and work went into the blogs or channels before they saw a penny of profit.
What Does It Take to Monetize Blog
The good news is that it only takes one thing: visitors.
The bad news is that it takes a great deal of visitors. Many, many engaged and satisfied visitors.
Getting those visitors requires effort and dedication. To complicate matters, the content of your blog must appeal not only to your readers but also to Google.
The truth is that when you get started, your focus should be on appealing to search engines. Without Google, gaining a large audience is good, I was going to say almost impossible. But in the interest of positivity, I say it would be challenging.
So how do you appeal to Google? By learning about SEO, or search engine optimization. SEO is a topic covered with dark alleys and dead ends. But if you love detective work, SEO can be interesting. And the more you learn about it, the better your blog will rank in Google’s search results.
Learn everything you can about SEO. But don’t forget your readers. Yes, there are technical rules for appealing to Google, but what Google is really looking for is relevance. And not coincidentally, it’s the one thing your readers are looking for.
How To Gain Your Own Substantial SEO Advantage
Look at these Google search results.
- “Bikes” is almost returning two billion results.
- “Mountain biking,” 134,000,000 results.
- “Mountain biking in California,” 25,800,000 results.
- Finally, “Mountain biking in Southern California,” with 5,780,000 results.
You see where this is going. The more specific the search, the lower the results.
What that means is that the more specific your blog, the less competition you will have on the first page of Google.
In the online world, specific interests are called niches. The smaller the niche your blog fits in, the greater your chances of success. If you type your blog topic into Google and there are less than a million results, congratulations. You are in a recess.
Now think of ways you can make your niche even narrower. More specifically.
Of course, you can narrow almost any topic down to such a small niche that nobody cares about it. That is not what we are aiming for. You want to find the smallest niche that still has a significant audience.
Here are the Best Passive Income Ideas for Your Blog
I have listed these passive income opportunities in order of overall effectiveness. Which methods are most effective for you depends on what you blog about and how much effort you put in. These are opportunities that do not require financial investment. The only thing you will invest is your time.
1. Join Associate Programs
For most middle-level blogs, affiliate programs will be the main winner. Related programs are one of the few methods on this list that can start earning income from day one. Even with a relatively small audience. Of course, the amount of that income is directly related to the size of your audience.
Amazon, the Beginning and the End?
When we talk about affiliate programs, the clear leader is program Amazon Associates. If there are opportunities to get links to Amazon on your blog, it should be part of your passive income strategy. Make sure you link to quality products. Your link is your implicit recommendation.
If you run a book blog, Amazon Associates has made it just for you. Almost any book you could write about is for sale on Amazon.
Remember that the Amazon Associates program is different in each country. To be paid for referrals to non-US websites, you must register as an Associate on those websites.
Amazon Associates is the best known affiliate marketing program, but there are many other general merchandise affiliate programs as well.
But what about specialty products? We talked about the importance of finding a niche, and you might think that living in a niche limits your contact opportunities.
Not so. If someone sells it, there’s probably an affiliate program for it.
If you run a blog about books, travel, airlines, gaming, home decorating, web hosting, music, pets, yoga, nutrition, veganism or vegetarianism, organic products, essential oils, solar power, self-improvement , restaurants, cosmetics, jewelry, golf, fishing, home security, online dating, financial, cryptocurrency, cruises, fitness, supplements, weight loss, real estate, debt settlement, sports, coffee, photography, insurance, automotive, baby products , casinos, sports betting, education, event tickets, finding a job, or even marijuana and CBD (yes, really), there are affiliate programs that cater to your niche.
That’s a lot of niches. I put them all in one long, unfriendly sentence to SEO to make a point. There are many potential referral fees out there, regardless of your niche.
2. Run Ads on Your Blog
The right kind of ads can form a whole passive income business. If you can build a blog that attracts hundreds and thousands of daily visitors, ads can be easier to manage than affiliate links.
Be careful, though. Have you ever visited a blog that was almost unreadable due to the interruption of ads and popup windows?
They overdo it. Don’t make that mistake. Too many ads (or intrusive aggressive ads) will repel visitors when we aim to attract and retain them.
Let’s take a look at some of the different types of online advertising.
Display ads pay for impressions. Each time the ad is displayed to a visitor, that impresses. They don’t have to click or even see the ad. You get paid when it appears on the page. You earn fewer display ads than pay-per-click ads because a view is worth much less than a click.
Most advertising deals are made through ad networks. Google AdSense is an ad network. More on them in a minute. Some other top ad networks include Monometric, media.net, Propeller Ads, Infolinks, PopAds, Bidvertiser, a Mediavine.
Pay Per Click (PPC) Ads
With display ads, you get paid when the ad appears on a page. But with pay-per-click ads, you get paid when someone clicks the link. The visitor doesn’t have to buy anything (as he does with affiliate links), they just have to click. Most of the ad networks mentioned above offer PPC ads.
AdSense is a hybrid type of display and CPC ads. They serve text ads, images, video, and even interactive media. Depending on what types of ads you choose to run, you can get paid for impressions (views) or clicks.
AdSense is the dominant player in ads on the site, much like Amazon dominates affiliate programs. But more does not always mean best. Take a look at several ad networks and see which ones best suit your blog.
3. Write a Guide (Turn It into an Online Course)
One of the most often overlooked passive income ideas is writing a guide. Are you an expert on activity (like mountain biking) or a city? I know you are an expert on the city you live in. Many first-time visitors to a city don’t want to read a whole book to learn where to go. They want a concise summary of the hot spots. An online guide suits that niche perfectly.
A guide is usually most effective when it is available for free. Done right, it can attract many visitors. And if he has done and to tell the truth ok, it can be expanded to a complete course. Then it can be monetized.
People may expect a guide to be free, but they will pay for a course.
4. Write an E-Book
Ebooks are among the hottest digital products available. In some cases, the actual content may not be very different from a guide but presented in book form. E-books don’t have to be long. There is no set standard length or word count. So if you can distill the topic of your blog into book form, you can write an entire ebook in a short amount of time.
This is yet another area dominated by Amazon, with its Direct Kindle Publishing arm. In this case, Amazon may be the best choice, but there are still other options. Smashwords, Google Play, Blurb, Lulu, a BookBaby are all great alternatives to Amazon.
By the way, your e-book doesn’t have to have anything to do with your blog. If you write fiction, poetry, novels – anything really – readers of your loyal blog will probably be interested in your book.
5. Start a Membership Website
A membership website allows you to charge readers for access to specific parts of your blog. They pay a monthly or annual fee for access to content that is not publicly available. Site as Medium is a great example of a membership website. There are tons of free content, but to really see everything, you have to become a member.
Make sure that your flow of publicly available articles does not suffer from your paid membership work. Remember, it’s the free content that attracts people to pay for membership.
6. Dropship Products
Okay, this suggestion is more relevant for an online store than a blog. But if your blog reviews products, you may be able to sell those products using dropshipping.
Dropshipping allows you to sell products that you do not have to stock or warehouse. You take the order, and another company sends the product to your customer. Remember the importance of your reputation if you decide to use dropshipping. You just want to sell quality products to your visitors. Sell them junk, and they haven’t come back (except to complain).
7. Ask for Donations
This is last on the list because it is usually the least effective. “Donate” buttons started appearing on websites around the turn of the century when PayPal began to become popular. They have been around a long time, and for that reason, many people no longer “see” them. Just as we became immune to old school banner ads, we became immune to donate buttons or links.
Patreon, however, came to modernize the donate button. Patreon a cross between a donation system and a membership site. Most Patreon users expect unique content in return for their support. So while it’s not exactly passive, the “unique” content could be things you were planning to produce anyway.
Another way to include donations is by using Buy Me and Coffee in WordPress. You have a plugin and you can place a put button anywhere on your website.
Requiring Call This One Number 7 1/2: Passive Income Requiring Financial Investment
Also known as It Takes Money To Make Money.
I said that I was not going to talk about passive income methods that required financial investment. But since we talk about blogs, I feel like I should mention one. And that buys an existing blog that already has an audience.
People try to sell successful blogs for many reasons. It may not make as much profit as you would like (you can fix that). They may have burned out. In some cases, life changes and they no longer have enough time to commit to maintaining the blog.
Whatever the reason the sellers have, there is markets where you can buy active blogs. Do your research and ask the seller every question you can think of. Research the domain to make sure you don’t buy a website that is banned from Google. That’s more common than you might imagine.
Before You Do Any Of The 7 1/2 Things We Have Just Talked About
Ask yourself if you’re ready.
Before you say, “Of course I’m ready to make money!” consider the reality and adjust your expectations.
A blog that attracts 50 visitors a day is not going to generate much income. A blog with no useful or entertaining information is not going to generate much income. And a blog that has so many ads and articles and to tell the truth not going to generate much income.
So what kind of blog say income generation?
A blog with authority and relevance. One that can be trusted and provides something of value to visitors. The best thing you can do to earn passive income from your blog is build a great blog. Then think about income.
Build your blog naturally. Make it your priority to help people or provide them with something they want, and expect nothing in return.
If you can do it, and do it consistently, you will become relevant and gain authority. You will build a loyal audience that wants to see you succeed. And they will help you.
But first, you have to help them.