What was once a small social media text platform that allowed a maximum 140 characters turned into a social media engine that gives us news, business opportunities, and so much more. Finding the right Twitter tools can be very important to your business.
Twitter now allows up to 280 characters per post. This is still a relatively short burst, but more often than not, it gives you the opportunity to express what you need.
In this article, we’re going to take a look at some of the best Twitter tools available that you can use for your business marketing.
Best of all, the tools I’m going to share with you are all available for free use. This will allow you to get your message across, promote your products and services, and connect with people, all without having to pay any fees.
Let’s take a deeper look at Twitter and then we’ll go over some of the best free Twitter marketing tools available today.
Twitter and Marketing
With over 330 million users and 145 million daily users, Twitter is a great platform to market your business. The social hub is also a prime marketing point for a very desirable demographic.
For the above reason alone, it’s a good idea to create a solid Twitter marketing strategy for your business. You want something that is easy to implement, can be followed by many, and works well with your overall social media marketing strategy.
So where do you start? Here are some tips for you to implement when you are figuring out your marketing strategy and how to implement all available Twitter tools.
Explore Your Account and Setup Goals
The first thing you might want to do is examine your business account. You can do this by performing tasks such as:
- How often your account tweets
- What is the engagement rate?
- How many followers does the account have?
There are some Twitter tools that can help you find the above data. We will go over some of them below.
After you’ve done an audit of your account, then go ahead and set some goals. Remember, success is measured in all sorts of ways. Set realistic goals with realistic time frames.
Things may be going faster or slower than you originally thought. In that case, you can go ahead and adjust your goals.
Set “SMART” goals; things that are measurable and fair. Remember, something goes viral it doesn’t count, because this can happen without intent. Usually, it doesn’t happen every time you post. SMART goals include:
- Time bound
Remember, exploring and establishing realistic goals are two of the most important things to do when setting up a Twitter marketing strategy.
Other things to consider when setting up a business marketing strategy for Twitter include:
- Check Your Competition
- Assigning Roles
- Creating Guidelines
- Make a Content Calendar
Finally, make sure your profile is complete and contains all relevant and professional information. This includes:
- Twitter handle (screen name)
- Photo Profile
- Header Image
- Company Website URL
Once this is all in place, you should be ready to roll.
With that, here are 9 of the best Twitter tools you can use for free.
Best Twitter Tools
FollowFly is a simple, yet very effective tool. It allows you to search anyone on Twitter (individual, business) and see all their best content posted in one place. You can also link your account for extended feed.
Having something like this will allow you to see what all your favorite accounts are posting. You can use this information as part of your strategy. Find out what content is popular and what’s not, and use that to help you post relevant and engaging content.
Although a very simple setup, FlyFollow is one of the best free Twitter management tools out there.
2. Daily 140
Daily 140 is a free platform that basically tracks all your daily metrics. If you want to learn more about your influencers, competitors and followers on a daily basis, then this is one of the best Twitter tools you will find.
When you sign up, the app sends you an email once a day with all the details you need. This includes all the new people followed by your competitors and your favorite twitter.
Learn about trends, what’s popular, what your competitors are doing, and what others in your main network are exploring. This information can be very useful in tailoring a successful Twitter marketing plan.
Contrary to popular belief, Hootsuite actually offers a free plan that is pretty extensive. In this case, we want to use it to easily organize the tweets you make from your Twitter business account.
Scheduling and tweeting at the right times can become laborious and difficult. Use Hootsuite to schedule your business tweets on the right days and at the right times. This will free you up for other marketing related tasks.
Then the Hootsuite dashboard you get with the free layout is also very useful. Organize different tweets at different times and find out which Twitter trend map works best for your plan.
Another great free Twitter tool is called Twitonomi. They provide you (your business) with a complete dashboard to analyze user profiles in detail. Twitonomy has plans that you actually pay for, but they also have a free version of the tool that is very complete.
Discover the specific preferences of consumers, who they follow, and who they engage with on Twitter. Use this information to market specifically to them, knowing what they will interact with and like. The list of tools you get with this is huge, so give it a go and incorporate it into your Twitter marketing plan.
Twubs allows you to index a hashtag for your Twitter Chat and then collect and view all tweets from one single location. Find all your chats, hashtags, and chats quickly and easily.
There are all kinds of conversations on the platform, and it’s a great way to keep track of all the conversations you’re involved in.
If you are interested in finding out what topics are trending among the people your account follows, then Nuzzle is a great Twitter tool to use. Basically, you should use this tool to help you find out what your friend’s friends are interested in and interact with.
Nuzzle will also give you the best news as it applies to your industry. You can take these news updates and apply them appropriately to what’s happening in your industry.
Subscribe to the daily Nuzzle newsletter and receive daily news, updates and information. It is included in this list of free Twitter tools because of all the information it provides.
The Latest plain and simple. Essentially, it provides you with a live list of all the top performing links on Twitter. The site does this in real time, so links can change at any time based on popularity.
Discover all the most interesting things happening at any given time. You can also follow the most viewed viral links and be part of the conversation.
This is sound from a marketing perspective, as it will allow you to create specific tweets based on trending news, information and events around the world.
Canva is an easy-to-use graphic design tool with a “forever” layout. Unlike other online graphic design tools, Canva gives you plenty to work with in the free plan to create amazing Twitter images and other marketing tools that you can download and use.
There is also a pro version of Canva that allows for some extra functionality. However, the free version forever gives you thousands of templates, pictures, fonts and images to work with and use.
Use Canva to design Twitter ad images, blast your company name over images and tools, post them on Twitter and link to all your products and business website pages.
Something like Canva can help you look bigger and more professional, especially when you’re just starting out and you don’t have many marketing funds to work with. Simply put, it is one of the best Twitter tools around it.
Warbler is a simple yet powerful tool that will send you email alerts every time someone shares content from your blog or Twitter. The program sends the email to you even if the person sharing is using a link reducer or forgets to mention your business’s Twitter username.
This allows you to track content that is shared from your platform more easily and is a great Twitter posting tool to take advantage of. You can turn around and market to the people who share and interact with all your content.
Here are nine of the best Twitter tools currently available for free. Remember that some of the tools mentioned above have versions and pro plans available.
However, they all have a solid free version of their product that can be used with great success as free Twitter tools for marketing.
There are literally dozens and dozens of Twitter tools out there that you can use to boost the marketing plan you’ve been putting together for your business. The main issue is which of the tools is free and available to use without incurring monthly fees.
Oftentimes, when starting out, it’s important to be able to access high quality equipment that is free to use. This is because most small businesses do not have much money to spend on immediate marketing.
So you need to come up with a plan that will allow you space to grow without breaking the bank.
I hope the above list of free Twitter tools for marketing is helpful. Feel free to explore these and implement them into your overall social media marketing plan.
If used correctly, then you should be able to gain traction. Over time your audience will grow and you will have more of an active budget for marketing on Twitter. Good luck on your social media marketing plan using Twitter.
Remember, set realistic goals and work up from there.