Whether you’ve been in marketing for several years, or just a few weeks, you understand how important SEO is in the grand design of things. It’s so important, really 97% of people learn everything about local companies online. A great way to easily access SEO and keyword research is through Chrome extensions.
As people learn about online companies, it is important to know what kind of website optimizations to make and what keywords to use when putting together an SEO marketing plan. Fortunately, when it comes to improving SEO and maximizing your time and efforts, there are some avenues to explore.
One of these routes is to use Google Chrome extensions. Let’s take a look at what these extensions are and then go over some of the best available SEO analytics in Chrome.
We are going to tackle the Chrome browser today because it is far and away the most popular browser worldwide. That’s not to say that other browsers aren’t robust, because there are actually several.
However, we want to take a look at the handy Google Chrome web store and all the different SEO extensions available for you to use. The keyword research and SEO extensions listed below should all provide you with the tools you need to run a successful SEO Marketing Campaign for your business website.
The best part? All of these Chrome extensions are free. Let’s dive in more and talk about what exactly extensions are.
What Are Chrome Extensions?
The Google Chrome extension is simply a small software program that customizes your browsing experience. The adjustments happen in many ways, based on the type of extension that is installed and you use it then.
The Google Chrome web store offers thousands of different types of extensions. At the end of 2019, there were nearly 190,000 available. However, that should be noted for 50% of all Chrome extensions have less than 16 settings. So basically, many of the extensions available are not used as much.
For this particular article we’re going to focus on some extensions that will help you with keyword research in Chrome. There are dozens of excellent Chrome extensions that offer a solid array of SEO and keyword research tools. These can help you with your SEO strategy with just a few clicks.
Let’s take a look at nine of the best free extensions available that will help you analyze SEO in Chrome.
The MozBar an all-in-one SEO toolbar is an extension that gives you the ability to research on the go. This Chrome extension is essential for researching keywords and other SEO topics from the comfort of your Chrome browser.
The extension allows users to verify SEO within their browser using just one click. It provides all the metrics you need when viewing the web page. This extension also goes the extra mile by allowing users to export SERPS to a CRV file and access analytics.
There are a ton of built-in features. Some of the most popular include:
- Ability to create tailored searches.
- Easily assess Page Authority and Domain Authority.
- Access and compare any contact metrics.
- Ability to find and highlight keywords on a page.
- Export search engine results.
You can even go further with the pro subscription offered. However, the free version of the extension already offers a ton.
2. Keyword Surfer
Keyword Surfer gives you in-depth insights from the Google interface. The extension is completely free to use and allows you to easily analyze Google search results without having to log in or pay for any other app.
Perhaps the best part of the Surfer Keyword extension is the fact that you get all the data directly within SERPs. All you have to do is type in a keyword or target phrase and a ton of data comes up including:
- Search Volumes
- Keyword Tips
- Related Terms
- Quality Backlinks
- Organic Traffic Estimation
Based on all the detailed data provided, you should be able to design a solid content marketing strategy using specific and tailored keywords.
The TwfBar The Chrome extension is a simple tool that gives you instant access to critical SEO data points when you use it on any website. It basically shows you the exact keywords and growth channels that work for any site.
Just like the other Chrome extensions on this list, you can perform detailed keyword research without ever having to leave Google Chrome browser. The GrowthBar tool allows you to:
- Explore the most valuable keywords of a website.
- See Domain Authority
- Get Backlink Data
- View Count Words Page
- See Facebook ads and insights From any website.
With the simple click of a button, you are given a deep dive into a ton of valuable SEO and keyword information. You can then use all the metrics provided to help improve your own search engine rankings because you will be able to see what works and what doesn’t.
Finally, you will also be able to see high ROI keywords because of the search engine results provided to you.
The LinkMiner Extension tool displays user backlink information and social data for any link on a page. It also gives you the ability to export those links from a page to a CSV file for you to view and manage offline.
If you need to check web pages for broken links, and then remove all relevant and detailed metrics for those links, then this Chrome extension is perfect for you. The tool allows you to get a link and social data for any link, on any page, from any website.
On top of all that, you can also use LinkMiner to:
- Find Total Links on Page
- Find External Links on Page
- Export All Links From Page
- Export All Contact Data
All in all, this extension is a perfect tool for checking backlinks and diving into all of SEO. You can do this without leaving your Chrome browser and jumping around.
The SimilarWeb The Chrome browser extension allows users to view detailed traffic and key metrics for any website. Some of these key insights include:
- Engagement Rate
- Traffic Site
- Keyword Position
- Traffic Source
- Website Site
- Visits Over Time
- Traffic Sources
The main function of the extension is to provide you with all the same extensive data and keyword research as the SimilarWeb website provides, all within the comfort of a simple to use extension.
In just one click, you will receive detailed traffic and engagement statistics that you can take and apply to your own SEO marketing plan.
Whether you want to see how popular a particular website is, or see the main source of traffic, have you covered the SimilarWeb extension. With tons of SEO data at the click of a button, this is definitely an extension you want to pay desk.
If you’re looking to opt for SEO, keywords, and other important social data besides social networking pages, then the BuzzSumo extension right up your alley. With the ability to pull social engagement data quickly and easily from the page you are viewing, BuzzSumo is a dream for any social media marketing strategist.
Just click a button from your browser’s console and get social insights that include:
- Twitter shares (no longer “officially” available)
- View the “Who Shared” Page on Twitter
- See Backlink Account for Specific URLs
- View Most Shared Content for Websites
- Checkout All Best Performing Content Forms
- Easy Social Content Sharing
Again, the dedicated SEO extension is perfect for the social aspect of keyword research and other optimization techniques. Use it when you want to take your social media to the next level.
SEOquake is completely free to use and provides detailed SEO metrics to users. The extension also gives you access to an SEO Audit tool that comes in handy.
SEMrush actually provides the extension, and includes important rating information from Alexa Rank, Google Index, Bing Index, and others. By simply clicking a button in your browser, you’ll find page information in SERPs and other information that includes:
- WhoIs Information
- Traffic Information
- Number of Pages Indexed
- Age Zone
- Alexa site
Not only does the extension provide all the above data, but it is also packed with other tools to use based on what kind of SEO you need to do. You get core metrics delivered to you from the SEO bar in the toolbar area as you run the extension.
With the already mentioned SEO Auditing tool, Keyword Density Report, and Internal / External Link analysis tool, SEOquake is a Chrome extension that is a must see if you want to dive headfirst into keyword research.
8. Route Redirection
They may not be as good as some of the Chrome extensions and other keyword searches on this list, Redirection Path is essential if you work with URLs. From structure to redirect, at some point over time, most URLs change in some way.
This extension is a solid and useful tool for highlighting redirects and errors that may come from URL changes. The extension will highlight all of the following HTTP status codes for you:
Of course, all of this can be done within the comfort of your browser with just the click of a button.
All of these issues can be very damaging to your SEO if not handled correctly, so check out this extension for all your URL redirect needs.
Rounding out this list of free Chrome extensions to use for SEO and keyword research is Serpstat. This dedicated website SEO checker will instantly analyze a website and provide you with powerful search data that you can use in your own online marketing.
The extension allows you to click a button in your Chrome browser and find a ton of key metrics in use on any site. It also provides you with a very detailed and extensive list of SEO metrics, analytics, and other tips.
When you use this tool you receive an SEO Audit of the page in question. This report includes:
- Number of Keywords
- Top Region Competitors
- Page Source
- Google Cache
- PageSpeed Insights
- Meta tags
- HTML tags
And this is just the tip of the iceberg. Serpstat actually brings together many different SEO tools to use in one place. This prevents you from having to jump around and use different tools for each function separately.
Analyzing SEO directly from your Chrome browser has never been easier. Instead of jumping in and out of Google Analytics and other applications, you can opt for one of the solid Chrome extensions plugins mentioned above.
Gaining important insights into SEO and keyword research can be a task. However, using an extension will at least save you a lot of time because you’ll be able to perform complex search tasks with just a couple of button clicks.
Whether you are doing keyword research for personal website use or for use as part of an SEO Marketing Plan for your business, any of the Chrome extensions above will provide all the information needed you need to compete with other websites.
I hope this article has given you an in-depth look at several extensions that you may find useful for your SEO and keyword research. Of course there are more out there, and you may find one you like that is not on this list.
If you do, feel free to comment and let us know how it works for you and why you recommend it. Until then, enjoy researching websites and gaining valuable SEO information, right from the comfort of your Google Chrome browser.