If you’re a freelance writer, I’m going to go out on a limb and assume you have a website. One you use to sell your services. And it’s probably also safe to assume you’ve posted some writing samples. But is there a blog on your freelance website? And if so, how often do you publish a new article?
A blog may seem like an obvious thing to find on a freelance author’s website. But some of you have no blogs. Or you don’t update the content (which might be worse than not having one at all).
So I’m here today, brothers and sisters, to encourage you to blog on the website that represents your services. You are marketing yourself on a freelance website, not just your writing.
Blog posts about topics that interest you help introduce you as a person, not just a faceless writing machine.
You can also look at blog posts as additional writing samples, and you can’t have too many of those. Any way you look at it, if you are a freelance writer, you should have a blog.
Examined Back Up for a Minute – Chi Please do Do you have a Website, considering You?
It’s certainly possible to get a job as a writer without a website. But setting up your own freelance site will give you a leg up. A website gives you a platform to establish your brand and raise your profile.
And it’s not as big of a commitment of time and resources as you might think.
All you need is a web host, a domain name, and WordPress. You can download and install WordPress for free. And if you use GreenGeeks as your web host, your domain name is free for the first year.
I know there are “free” websites available, but I wouldn’t recommend using them for a professional services website. Perception is a reality, and a free service website gives the impression that you are not serious about your business.
It is a rookie mistake to send a potential employer to “yoursite.blogspot.com” or a similar address. Don’t do it!
The annual cost of your site can be offset by a few hours of work on a magnificent writing post. A job you may not have come your way if not for the website. See, a site is symbiotic and usually pays for itself if the platform is set properly.
What you should include on your Freelance Website
We’ll talk about blogging in a minute, but a few other things should be present on your freelance website.
- A list of the services you offer. For example, can you edit as well as create articles? Formatting? Upload? THIS? Make sure that everything you can do, as far as writing is concerned, is listed on your website.
- Writing samples. You do not usually have permission to use the articles you have written for clients. So write a few sample articles on different topics that use the same requirements as a paid assignment.
- At least one photo of yourself. And not for free, but wear the picture. I know you work in your pajamas, but potential employers want to see something a little less casual.
- Your prices. I know that can be difficult, but it helps weed out people who don’t pay what you want to earn. Remember, perception is a reality. If I’m shopping for a writer, I know I’m not going to get a professional article for $ 50. So sell potential clients by offering a quality service at a reasonable price.
- Testimonials or referrals. Those can be rare if you are just starting out. If you don’t have any professional reviews or testimonials yet, maybe helpful friends or family can write something for you. If you go that route, be sure to replace them as you earn kudos or referrals from paying clients.
- An “about” page. Talk about your skills as a quality efficient writer, but add a couple of personal points as well. Most people who will hire you hire a person, not a writing sample, or a rate.
- “Contact” page. Better still, contact information in the footer or sidebar of every page or post. Provide several types of contact, email, phone, website form, social media accounts – give potential clients options.
That’s not everything a freelance web site might be about, but it does cover the basics. Before you start your blog, pin down those essential sections. Once you have taken care of them, you can focus your attention on the blog.
Why Your Freelance Marketing Content Should Include A Blog
Aside from providing additional samples of what you can do, a blog also helps you in other ways.
Any of these benefits is reason enough to consider starting a blog. But the combination of them all clearly shows the power of blogging for any freelancer.
Blogging Establishes Authority
If you’re looking for a job as a fashion writer, authoritative blog postings about fashion helps make that connection. The same goes for any subject, topic or niche. If you appear to be an expert in the field, you are more likely to be employed (and justify your rate).
A valuable side effect of such articles is that Google also likes to see authority. The more authoritative writing content you can produce, the higher your blog will rank in search results. Which, in turn, puts your content in front of more buyers.
Blogging can give potential employers an insight into your personality
People who hire others for jobs are supposed to be impartial and judge each candidate on their merits. But they are still people, so their own preferences and prejudices will flow into the process.
The truth is, you are more likely to be hired if the hiring person likes you. That is a mistake on their part, but it still happens all the time.
As a freelancer with a website just to make a first impression, your personality is essential. If I’m looking for a writer, I have lots of choices. If it’s a matter of choosing between someone who seems easygoing and someone who doesn’t, guess who I employ?
So let the world see your personality. But if you disagree on the whole, dissatisfied, sarcastic, or otherwise curmudgeonly, try putting out a personality without those traits.
Hey, you’re a writer, I understand. Sometimes a skewed global scene comes with the territory.
There is nothing wrong with that. But focus as much as possible on the collaborative and team-centric aspects of what you do. The side of you that plays well with others.
Blog Makes Your Website Dynamic
A list of your services, prices, samples and contact information are essential elements of the freelance website, but they are also static. Once you’ve built an “about” page, it probably won’t change very often.
But a blog changes your site every time you post a new article. When you add new articles regularly, you have a dynamic website. That looks good for potential employers and for Google.
What you want to avoid is a dead or inactive blog. When the most recent job is two years old, it gives the impression that you’ve left the site.
But even a few months since the last post doesn’t look good. You want anyone who comes across the site to feel like they have encountered an active, vibrant place. That things happen all the time, and the content is fresh.
I’m trying to convince you to start a blog, but ask yourself if it’s something you can maintain. You may know that you can’t create a new article every two weeks (at least).
If that is the case, a blog might not be a reality for you. Or move on with a blog, but don’t display the posting dates publicly.
Of course, if you go that route, you want to avoid timely posts or news. They will tend to date your content regardless of whether you attach a date or not.
Blog Uses Good Writing Only
Writing is like playing a musical instrument. If you only pick up when it’s gig time, you’re going to sound rusty. Authors need to practice the same way that musicians or athletes do.
Regular practice keeps your skills at a professional level, so you’re ready when it’s solo time.
And what better practice for a writer than writing? John Steinbeck said, “Ideas are like rabbits. You get a couple and learn how to handle them, and very soon you have a dozen. “
In other words, the act of writing feeds on itself. Writing leads to more writing. And of course, the more you write, the better you become. That is a fact.
Keep an eye on quality
It’s easy to slip into informality or messy writing when blogging. It is generally a relaxed and modest format. You want your personality to shine, but be careful not to be also casual in your jobs.
Use a tool like Grammarly to keep you on the right side of the road.
Do not post immediately after finishing an article. Sleep on it and read it the next day. I guarantee you will find something to fix or improve. This is especially true if you put a lot of hours on a piece.
You need some distance, even if it’s just a night, to see any piece of writing clearly.
Proofread three times. If you’ve already proofread three times, proofread four times. The worst thing you can do when you’re trying to sell your writing is to publish articles that contain mistakes.
Potential employers will zero in on any error on the page like laser attack dogs. Don’t give them a chance to get off lease.
Still Not Confirmed?
You may not have believed me when I said that you found it easier to set up a website. I understand as I am a skeptic too. But what if I could show you how to install WordPress in a couple of minutes?
And setting up the website hosting account doesn’t take much longer than that. From start to finish, you can get a website up and running in less time than it takes to read this article.
And should those pages that I said a good freelance website should have? It’s easy to create them in WordPress. If you’ve never used WordPress, there are certainly a few things you must learn to do. But it’s not much harder than learning to work a new TV remote control.
Once you’re used to it, you won’t even notice it’s there. Or more to the point, it has not succeeded.
Give Everybody Your Own Advantage
Millions of freelance writers seem to be working today. Maybe because in millions of writers out there. So how do you make yourself stand out? How do you communicate that there is an advantage to be gained from hiring you?
It starts with a good home for your business. Professional and competent face. Giving the proper care and feed in your website and blog can employ you – that, and of course, good authorial writing.
Hopefully, I have shown you that the benefits of adding a blog to your freelance site are paying several dividends. The sum of everything you do will exceed the parts. Create an attractive package, and you’ll be ahead of 90% of your competition.
There is no other thing you can do to gain that kind of advantage. What are you waiting for?