Proper content and SEO writing is essential when it comes to marketing and getting your site ranked high in Google. There are several things you can do to help improve your content. One of the better tools out there for help with writing is Semrush.
It never hurts to have a good writing assistant when you’re trying to create content that pops up and will attract an audience. Whether you do it yourself or have a content writing team, do it, having a way to score your content can be key.
When you have visual tools available for you to see what needs to be improved, then you have some roadmap to help you in the process.
How Important is Great Content?
When it comes to writing and marketing a website, great content is essential. It provides a number of different benefits to your website if handled correctly.
Creating great content not only helps you generate backlinks, but it also helps your site rank high in Google. Furthermore, it provides a much better user experience for those people on your site.
Today I want to introduce you to a free writing assistant that provides many different tools to help you produce great content for your site.
Semrush SEO Writing Assistant
Semrush SEO Writing Assistant is a smooth plugin that can instantly give you excellent recommendations for content optimization. It provides these recommendations based on the overall current content quality of Google’s best 10 rating pages for the relevant keyword you are trying to rank for.
There are not many plugins that provide a free SEO writing tool for WordPress. However, with Semrush, professionals, bloggers and marketing teams can all access a free tool that helps them visually meet content writing requirements.
Yes, Semrush is free, you have to open a free account with them and connect it to the plugin once it’s installed. When you do, you access features like:
- Overall Article Score
- Readability rating
- Target Keywords
- Recommended Keywords
- Tone of Voice
- Contact us
While there are some other paid tools available to help with content writing and SEO, you will not find a better free tool. Let the plugin run together and get set up.
Note: While this plugin provides some great SEO and free content writing tools, there is a pro version as well. This version will give you access to even more tools you can use. If you get to the point where you feel you need the pro version, then feel free to pay the fee and place it on your website. The tutorial below is based on the free version.
Contact and Activate the Free Semrush Writing Assistant
Step 1: Install and Start the Plugin
The first thing you have to do before you can start creating quality, SEO-friendly content is to install and activate the plugin. You can do this by jumping over to the WordPress admin dashboard Plugins page.
There, you will find a search field. Use that field to search for the plugin by name. When you see it pop up, install it and activate it from there.
Step 2: Open New Post
Once you have installed and activated the plugin, go to your posts and open a new one. To do this, click on Posts> Add New, which is located on the menu area of the left hand side of the dashboard.
Step 3: Create a Free Semrush Account
Scroll down a little on the edit page. You will see that the Semrush options display. However, before you can access any of them, you need to open a free account.
Click on the “Login” link you see displayed.
This opens a popup box. Click on the “Register” tab and go ahead and register a free account with them.
Once you have done that, an email will be sent with a confirmation code in it. Copy and paste that code into the relevant field.
Finally, go ahead and access “Approve” when the plugin tool requests it. This gets the last step completed and opens up all the functionality that Semrush offers.
Step 4: Start Writing Your Text
To take advantage of all the tools you’ve just opened, you need to go ahead and start writing the article you want to write.
After that, you can figure out all the details needed and see how it rates.
Step 5: Enter Target and Audience Keyword
After finishing the article you want to write, enter a target keyword you want this particular article to rank for. Below that, identify that target audience as well.
Click on the “Get Recommendations” button to proceed from there.
Step 6: Customize Content as needed
Clicking on the “Get Recommendations” button brings up the four main tools that Semrush provides. These include:
- Tone of Voice
There is also a main score chart that you can see at the top of the recommended content changes. The screenshots below show the tools at your disposal. Remember, yours will look very different based on the content you write. This is just a demo.
Readability and SEO
The Readability and SEO boxes provide change recommendations needed to get your content where it needs to be.
Note: If you click on the “Edit” button at the top right of one of these boxes, then you can make your own content adjustments and see if that helps too.
Tone of Voice and Originality
To use Voice Tone and Originality tools, you’ll need to upgrade to a subscription pro version or the “Guru” version, as Semrush calls it.
This is quite expensive, but it is a one-off fee and good for a lifetime subscription to the product.
There we are! Once you get the content where you like it, just publish it and go from there. You can always come back to it and make adjustments later if needed.
What Other SEO Optimizations Should You Do?
Having a fully optimized and SEO-friendly WordPress website takes work on many levels. You want to get the overall SEO of the site working properly, and there are several things you can do to ensure this.
A great way to boost your website search is by using optimization and storage plugins, such as Autoptomize.
There is also the issue of website images. In order for them to be properly optimized, you need to compress them. Adding alt tags to make them readable for Google crawlers is also ideal.
Writing quality content that is SEO friendly and ready for Google does not have to be a difficult process overall. As a matter of fact, if you suggest the right tools, then you have something to help you along the way. The process can be really fun and really informative.
Semrush provides some great SEO tools for free. While they have a pro version that you can buy for even more access, the free tools provided will give you a solid path to help you write great content.
What other SEO tools have you used to improve your website content? Do you see that they help or no?