If you want your site to succeed, there are two main factors that you must excel at: content and SEO. And trust me when I say, making good content is the easiest of these two. Perfecting your website’s SEO is difficult and will need help. And the SEO Framework plugin can do just that.
This tool helps to automatically fill in your website metadata along with other useful information. It was made with Google’s latest webmaster trends and information in mind and is updated regularly when changes are made.
Today, I’ll show you how to use the SEO Framework plugin to boost your site rankings.
Importance of WordPress SEO
There is one thing that all successful websites have in common, they get visitors.
Anyone who starts a website from the beginning knows that getting traffic is the hardest part of starting out. It does not build the site or create content. it gets search engines, mainly Google, to recognize that your site even exists.
The algorithms that search engines use are extremely complex, and not fully understood by anyone. Not even Google themselves. Instead, the only way to do good is to take advantage of SEO perceptions of the community. And there is a large community trying to crack the code.
I know what you think, there are a ton of other ways to get traffic instead of SEO, like social media, advertising, backlinks, and more. However, none of these come anywhere close to search engine traffic.
On average 51% of your website’s websites traffic will come from organic searches through search engines. For your information, social media accounts for only about 5%.
As you can see from the numbers, there is no comparison or way to avoid SEO.
How to Boost Sites With an SEO Framework
Step 1: Install an SEO Framework
SEO Framework is an SEO extension plugin that highlights what lacks your content in specific areas. It is one of many free SEO tools for WordPress and works great. With it, you can see this information for every post and page and the plugin does a lot of it automatically.
Think of the plugin as a built-in guide for your website. It will tell you what and where it must be done. For established websites with potentially hundreds of posts, it can automatically fill in metadata, which is one of the most important aspects of SEO.
To start, click on Plugins and select the Add New option on the left admin panel.
Search for The SEO Framework in the search box available. This will remove additional plugins that you may find useful.
Scroll down until you find the SEO Framework plugin and click the “Install Now” button and activate the plugin to use it.
Step 2: Settings
This plugin has a very comprehensive settings section that will take some time to get through. That said, many of the settings can and should be left in their default values. However, there are many others that can be customized to help the plugin work for your specific website.
On the left admin panel click on the SEO option.
I will now try to cover the statements in their entirety. Although, as each website is unique, what is best for your site may be very different.
The General Settings section contains five tabs. They influence site layout, performance, canonical URLs, schedules and exclusions. Each of these settings contains check boxes, and you simply need to select the best options for your website.
In fact, most websites will not need to make any changes in this section.
The Title Settings section covers all your website titles. Shock, I know. In the General tab, you can select the title separator and strip HTML from the generated titles. In the Additions tab, you can select the title location. Or, you can remove the title completely (not recommended).
Finally, the Prefix tab allows you to remove prefixes. Again, none of these settings need changing from the defaults for most websites.
Description Meta Settings
The Meta Description Settings has only one option, to enable or disable automatic filling of meta descriptions on your site. By default, it is recommended to leave it that way. Not only do search engines prefer this, but Open Graph Cards and Twitter also require it.
So, again, no changes are needed.
Home Page Settings
The Home Page Settings should really be changed. These contain a variety of information including a meta title and a meta description of your entire website. You can choose to add additions to the title or disable the feature altogether.
This is also where you fill out information for Open Graph Cards and Twitter. And finally, you can add noindex, nofollow and noarchive settings to the home page, but you shouldn’t.
No homepage should ever do this if search engine traffic is your goal.
Social Meta Settings
The Social Meta Settings is the longest section of settings this plugin contains and contains 5 tabs. This is also a section that you should consider making some changes to. The General section allows you to configure how social tags, titles, images and colors should function.
The Facebook and Twitter tabs contain site-specific information for those platforms and link your site to an account. These need to be completely modified if you intend to use those platforms at all.
The oEmbed and Post dates tab has a few settings, but the default options will serve most websites.
The Schema.org Settings section allows you to select the website structure. That said, it only gives you a choice of breadcrumbs, which are enabled by default. You can also enable users to use sitelinks search.
The attendance tab allows you to enter personal information such as the name of the organization and add a logo URL. It lets search engines know more about your website, which is a good thing.
Meta Robots Settings
Meta Robots settings are where all the magic happens. This is where you will find things like no follow settings, archiving, and most importantly, indexing. In fact, unless you have a deep understanding of SEO practices, I wouldn’t suggest making any changes to this section.
The plugin knows what it’s doing, and you should let it do its job.
Meta Webmaster Settings
A big part of any website is connecting to webmaster tools to correct problems that search engines find. Getting your site compliant with search engines is one of the most important aspects of SEO. This section allows you to enter your checking and platform codes.
It supports major search engines like Google and Bing.
If you are unsure where to find these codes, click on the blue question mark next to the field. It will bring the information to the exact page after logging in to the appropriate platform.
Site Map Settings
All websites should have a website map to help search engines crawl and find content. Fortunately, here’s another section that doesn’t need changing. The plugin automatically creates website maps, and the rest of the settings are fine.
If you use another plugin to create a sitemap, you no longer need it.
Feed Installations is the last installment on this list so take a deep breath, it’s finally over. And the default settings are ideal for most websites.
Below this is the “Save Settings” button, click on it to complete the plugin setup.
Step 3: Identify Problems with Posts and Pages
All posts and pages on your site will now have a “snapshot” SEO status bar that helps you discover potential problems.
Go to either a post section or a WordPress page and you should notice an SEO column.
It’s very simple to understand; green is good and red is bad. You can hover your mouse over the red to see what’s wrong.
There is also a gray option that may happen, but it is very uncommon. This means that the data is completely blank and can only occur on posts or blank pages if you have the default settings in place.
By configuring the settings and keeping an eye on the SEO status, you are on your way to boosting your ranking.
Congratulations on setting up the SEO Framework plugin.
Always keep SEO in Mind
Content creation should go hand in hand with following the best SEO practices. This plugin excels at automatically improving some SEO elements and helps you identify problems in posts and pages. And the best part is that it’s free.
Never create content without considering the SEO side of things.
How easy did you find this SEO plugin to set up? Have you noticed an increase in traffic in the following months after installation?