Your online appearance is just as vital to success as your real-life interactions. Think of small virtual people coming to visit the digital representation of your business. Would they feel invited or repulsed by what they see online?
The overall look of your website will play a prominent role in whether someone decides to continue reading or move on. In fact, the simplest design changes can and will affect the success of your website.
Here are seven of the worst website design ideas for a business you shouldn’t consider.
1. Overload the Homepage
Some website owners will try to navigate every possible piece of information to the homepage. Not only does this look horrible to the new visitor, but it can have an overwhelming appearance.
In fact, a very large proportion of your visitors may not even see your homepage. The majority of traffic for many websites comes from quality content through search engines and social links.
These often lead directly to pages on the site itself, which bypasses the homepage altogether.
The homepage should be considered a kind of welcome mat. For those visiting your site for the first time, they need to feel at home. Too much activity with the first screen often takes away from the content.
Try to keep the bells and whistles to a minimum. Many have found that a minimalist approach to design is a better solution than trying to wander too much on the homepage. These types of designs are often faster, which also boosts search engine optimization thanks to website speed.
2. Selecting the Wrong Typography
Many owners do not consider how influential the right typography can be on a website. Yes, choosing the correct fonts and colors of your text can play an important role in capturing visitors’ attention.
For example, using a red font over a multicolored background can be very distracting. Another practice that many use on the Internet is to use colors so faint that they are difficult to read.
The text of your site needs to be different from the rest of the format. In many cases, experts testify to use matching font colors over plain, single-color backgrounds.
This makes the text more visible and easy to read. While a font can offer a sense of typographical statement, it is as mentioned by Fonts.com, your target audience still needs to be able to compose the words.
3. Poor Image Quality
Images can play a very important role in keeping the attention of your visitors. High quality, color images relevant to the text increase the ability to retain readers. However, the use of images should be restricted.
Each graphic on your site takes time to download and render. This can be too much of a good thing, especially as visitors can become frustrated and leave your website.
For most images, you don’t want to go over 100kb in file size. Sometimes this involves changing the resolution and quality of the image before you upload it. Larger image files take longer to upload and will reduce your search engine rankings.
4. Gaudy Background Colors
One of the worst website design ideas for a business is to use a gaudy colored menagerie in the background. Too often, developers become a little over-zealous when adding too many contrasting elements in a small area.
These bright colors can hinder the text and can be quite unattractive to those who visit the site.
For today’s Internet user, you want to keep the background simple and easy to absorb. You don’t want to scare your visitor with a wide variety of color or something too bright.
You want to choose a pallet that is not going to be considered irritating. Specific colors can affect humans in a certain way, and the last thing you want to do is give someone a headache as they try to read your website.
5. Too Much Random
For those who do not have a design strategy for their website, it may be easy to get sucked into randomly placing images and links. A site can start to look very messy if not out of order.
Tables with uneven space, a collage of images of varying sizes and linking almost every piece of text can make a site look cluttered and difficult to browse.
Over-funding of random links and images can easily ruin a business website. You do not need to fit everything possible into one post or page. Here are a few ways to avoid that random feeling:
- Content Categorization: Keep pieces of the same mind together and easy to find.
- Justification: If you insist on using tables or widgets, make sure they all flow evenly throughout the site.
- Include Navigation Menus: Never underestimate the value of a well-designed navigation menu.
6. Too Busy Web Pages
There is such a thing as a web page that is too busy. You may have seen something like this before on the Internet. Flashing banners, animated GIFs, larger fonts and more can make a site difficult to read or understand.
When too many things happen in one glance, it removes the eyes from any meaningful content.
According to studies by Google, consumers often judge complex websites as less attractive. Most of these people can decide if the site appeals in less than a second.
This means that the overall appearance of your site can affect a user before he or she has even viewed the content.
7. Lack of Appropriate Responsive Design
Today, responsive design is almost a requirement if you want to build a successful website. However, many owners do not think about the right methods for developing a mobile-friendly scheme.
For example, optimization of everything from images to website layout is often overlooked on smaller displays. This can greatly affect the overall performance of the website.
A 728-pixel wide banner may look great on a desktop, but it may not work on a smartphone.
More than 30 percent of product searches on the Internet is done via mobile devices, and it is essential that your website is optimized for this technology. Here are a few things to look at:
- How the site looks on your smartphone. Would you use it?
- Optimize graphics for smaller resolutions. Does it take a long time to load?
- Logical button and contact location. Is content difficult to find?
Design for the Visitor
Proper website design ideas for business should focus on the general functionality of the average user. Think of it this way, every visitor who leaves your site is one that your competition can get.
Whether you want to focus your ideas around minimalist design or add more functionality, you want your visitors to have an excellent experience. After all, it could play a role in whether or not you sell.