Images have been an integral part of social media ever since the days of Friendster and MySpace. Facebook’s recent update was intended, among many other things, to give the website a more image-centric layout.
Instagram and Pinterest, since they are essentially image-only platforms, take the social media coverage with images as far as they can go. Whether you use social media for promotion or just for fun, you’ve probably thought about social media image sizes.
Each site has a different layout and image requirements. An image that fits nicely in an Instagram square may not fit as well on Twitter. And many websites have different requirements for different parts of a page.
Banners, backgrounds, profiles, and post images are all different sizes.
As a result, there is no single image size that can be used efficiently everywhere. If you have a wide social presence, different versions of images will make the best impression on each platform.
There are some online image sizing tools you can use to tailor social media sizes to different websites. Canva is an excellent online tool with many options. I like a little more control over resizing images, so I’m producing different sizes using Photoshop or Gimp.
Whatever you use to size your social images, it’s helpful to know the dimensions for the different parts of the websites. It’s a lot of information, too much to remember, so bookmark this page and refer to it when needed.
Social Media Image Sizes for Most Popular Sites
Here is a breakdown from site to site.
All of the recommended sizes are pixel values (so 200 x 200 is 200 pixels wide and 200 pixels height). I’ve also included aspect ratios where applicable. You may be familiar with aspect ratios of your TV or computer monitor settings.
If you have the right aspect ratio, you can upload images larger than the recommended sizes. They will be resized automatically, but the dimensions will be accurate.
It is worth remembering that images on the web and in applications are always subject to resizing. Either when uploaded, or depending on the viewport, or screen size. So uploading an image at the recommended size does not mean it will always (or never) be displayed at that size.
Facebook Image Sizes
Facebook has the most different image sizes to be aware of. If you were hoping for a single post image size, I’m sorry to disappoint.
You can upload JPG or PNG files to Facebook.
- Profile Photo – Recommended: 180 x 180, minimum: 160 x 160, aspect ratio: 1: 1
- Cover Photo – Recommended: 820 x 312, minimum: 400 x 150, aspect ratio: 2.7: 1, maximum file size: 100KB
- Timeline Shared Image – Recommended: 1200 x 630, aspect ratio: 1.91: 1
- Shared Link Timeline – Recommended: 1200 x 628, minimum: 200 x 200, aspect ratio: 1.91: 1
- Newsfeed Shared Image – Recommended: 1200 x 630, aspect ratio: 1.91: 1
- Newsfeed Shared Link – Recommended: 1200 x 628, minimum: 200 x 200, aspect ratio: 1.91: 1
- Featured Image – Recommended: 1200 x 717, minimum: 843 x 504, aspect ratio: 1: 1.67
- Event Image – Recommended: 1920 x 1080, minimum: 470 x 174, aspect ratio: 16: 9
Photo Profile is the square picture that represents you (or your brand). It appears on your timeline overlay the cover photo. It also appears when you post or comment outside your timeline.
Cover photo appears horizontally at the top of your timeline, behind your profile picture.
Shared images appear on your timeline. They may appear in your friend’s news feeds.
A. image highlighted appears on your timeline but is more than a link or a shared image.
Instagram Image Sizes
When it comes to social media images size, Instagram is one site that does just about everything for you.
The only file format that Instagram will receive is JPG.
- Profile Photo – Recommended: 110 x 110, aspect ratio: 1: 1
- Photo thumbnails – Recommended: 161 x 161, aspect ratio: 1: 1
- Photo Size – Recommended: 1080 x 1080 (normal aspect ratio: 1.91: 1), or 1080 x 1350 (portrait, aspect ratio: 4: 5)
- Instagram Stories – Recommended: 1080 x 1920, aspect ratio: 9:16
Profile photo appears in a small circle in several places, most notably (not surprisingly), on your profile page.
Picture pictures are the images in the grid on your profile page. They are smaller versions of your Instagram photos. I am not sure why they recommend size for them as they are created automatically. You cannot upload a thumb.
Photos are the main photos you upload to the app.
Twitter Image Sizes
Twitter allows uploading if JPG, GIF, and PNG files.
- Profile Photo – Recommended: 400 x 400, minimum: 200 x 200, aspect ratio: 1: 1, maximum file size: 2MB
- Caption Picture – Recommended: 1500 x 500, aspect ratio: 3: 1, maximum file size: 5MB
- In-Stream Photo – Recommended: 506 x 253, Minimum: 440 x 220, Maximum: 1024 x 512, aspect ratio: 2: 1 (although they recommend 16: 9), Maximum file size photos: 5MB, GIFs file size maximum: 3 MB
Profile photo appears in a circle on your Twitter and on your profile, where it is covered on your caption picture.
Caption picture is displayed horizontally at the top of your profile page.
In-stream photos appear in your tweets, your followers ‘streams, and their followers’ streams if they are retweeted. Twitter changes how much of your image is visible in your follower’s streams. If there is something you want to be visible without clicking or enlarging the image, place it in the horizontal center of the picture.
Pinterest Image Sizes
You can upload JPG and PNG files to Pinterest.
Pinterest image size recommendations are slightly different. They recommend width for Pin images only. That’s because the vertical nature of the layout allows them to display any image height.
They also display a slightly smaller width than the recommended sizes. So I’ve included “semi display” numbers for some of the images.
The recommended aspect ratio is 2: 3 to 1: 3.5.
- Profile Photo – Recommended: 165 x 165, Display width: 165 x 165, maximum file size: 10MB
- Pins on main page – Recommended width: 236, Display width: 192
- Board Pins – Recommended Width: 236, Display Width: 238
- Expanded Pins – Recommended width: 600, Display width: 735
- Enlarged Pins – Display width: 500 (infinite height)
- Pin Board (big thumb) – Recommended: 222 x 150
- Pin Board (thumbnail) – Recommended: 55 x 55
Profile photo appear on your home page and various other places on Pinterest.
Pins appear on your table.
Tumblr Image Sizes
Is Tumblr a social site? I always thought of it as a blogging site. However, it is commonly used in the same way as a social media site, so it is included here.
You can upload JPG, GIF, PNG, and BMP files.
Wait, what, bit maps? Hey, who am I to argue. Tumblr parties like 1999.
- Profile Photo – Recommended: 128 x 128, maximum file size: 10MB
- Dash Image Posts – Recommended: 1280 x 1920, maximum file size: 10MB
- Animal Image Posts – Recommended: 500 x 750, maximum file size: 10MB
- Animated GIFs – Maximum width of 540, maximum file size: 3MB
Profile photo most often appear as a small thumb attached to your posts in your follower’s feeds. Where it appears on your actual profile depends on which theme you are using.
YouTube Image Sizes
YouTube may have the most number of options for a single image type; channel cover art. Four different sizes are recommended, some of which do not translate into typical aspect ratios. Well, Google likes to cover all the bases, I suppose.
- Channel profile image – Recommended: 800 x 800, aspect ratio: 1: 1
- Default cover art – Recommended: 2560 x 1440, aspect ratio: 16: 9
- Tablet cover art – Recommended: 1855 x 423
- Portable cover art – Recommended: 1546 x 423
- TV cover art – Recommended: 2560 x 1440, aspect ratio: 16: 9
- Desktop cover art – Recommended: 2560 x 423
- Video uploads are a 16: 9 aspect ratio, and must be at least 1280 x 720 to be listed as “HD.”
The channel profile image appears on your profile and when commenting.
Channel cover art appears horizontally across the top of your channel page.
LinkedIn Image Sizes
Did I mention that Facebook had the most number of different image sizes? I spoke too soon. LinkedIn has even more.
Like Pinterest, LinkedIn also displays some images that are smaller than the recommended sizes. I have therefore included “display size” numbers where applicable.
You can upload PNG, JPG, and GIF files to LinkedIn.
- Personal Profile Photo – Recommended: 400 x 400, Display size: 500 x 500, maximum file size: 8MB
- Personal Background Photo – Recommended: 1584 x 396, Display size: 1400 x 425, maximum file size: 4MB
- Company Logo – Recommended: 300 x 300, Display size: 110 x 110, maximum file size: 4MB
- Square Logo – Recommended: 60 x 60, maximum file size: 2MB
- Company Cover Image – Recommended: 1536 x 768, Display size: 1400 x 425, maximum file size: 4MB
- Banner – Recommended: 646 x 220, maximum file size: 2MB
- Photo Hero – Recommended: 1536 x 768, display size: varies depending on screen size, maximum file size: 2MB
- Shared Link – Recommended: 1104 x 736, Display size: 552 x 289
- Shared Image – Recommended: 1104 x 736, Display size: varies depending on screen size
- Company Photos – Recommended: 900 x 600
Personal profile picture appears, like other websites, on your profile in a circle that covers your personal background photo. It also appears on your posts and comments and in various other locations.
The company logo serves in a similar role to your personal profile picture, only on a business profile. The square logo the same image, and appears when your company page is listed elsewhere on LinkedIn.
Common Image Sizes
I was planning to include a section here with commonly recommended social media image sizes or aspect ratios. But as you may have noticed, as you make your way through the requirements, there is a lack of similarity.
There was no case where a recommended image size was common between two sites.
That’s not surprising, I suppose, given that there are no web image standards or applications. Like most websites and apps, they were probably designed first, and where the images were suitable depended on the design.
And that’s the problem with the many articles out there that claim that the size of a single image is “universal.” Or that just adapts to multiple sites. There is no such thing. I wish it were. It would make our lives much simpler.
In fairness, you it could create a reusable image for many banners or background images. But a small image or logo would float on a large background. And you have to be okay with that background cut wherever.
So while it may be technically possible, it is not what most of us want or practical in most cases.
Do You Really Need To Concern With All The Different Social Media Image Sizes?
How important is your social imagery?
If you’re just posting for friends or acquaintances, you probably don’t want to spend a lot of time fiddling with images.
But if you’re using social media as a marketing or promotional tool, images of the right size are essential. Your images represent your brand, so you want the best of each platform.
If you do not have the time or inclination to manually resize images, you can still create the right image sizes. Only use an online tool. I mentioned Canva earlier, and you might want to give it a try as well Landscape from Sprout Social.
I hope this guide helps you put your best foot forward on your favorite social media sites.
The dimensions listed in this article are recommended by the sites and are the best options for most exhibitions. But remember that some images and layouts are different depending on device and screen size. Using these sizes will give you the best coverage across most devices.