Finding work as a freelancer can always be a challenge, even with years of experience. However, it doesn’t have to be. By creating a video portfolio on platforms like YouTube and Facebook, you can easily market your skills to potential employers.
While some freelance jobs may not require video, others like entertainment, web design, graphic design, and almost anything related to art and creativity do. In fact, it is almost mandatory at this point to have a video showing your talents.
If you are unsure if you need one, look at other workers in your field, if you see any of them with one, it’s time to get filming.
What Is a Video Portfolio?
A video portfolio demonstrates your expertise in your business area by showing your skill set and previous work to attract new clients in video form.
This is especially important in industries that use video and graphics, such as graphic designers.
With the rise of social media platforms, sharing video content with friends, family and colleagues has become an integral part of our society. It is even more important if you are targeting millennials since watch the most video content.
Are Written Resumes and Regular Portfolios Dead?
Written resumes are still used by all companies to help sort out potential employees and find the best fit. In fact, larger companies could spend a small fortune on powerful HR software to find the best talent available, especially when receiving hundreds of applications.
So, you have to build a resume tailored for that particular job.
But what about regular online portfolios?
Online portfolios are still extremely important. Not only do these provide examples of your work and show your creativity, but they can also attract customers through a website site. This is especially powerful when combined with a blog to boost search engine rankings.
And video portfolios can take this a step further by increasing the viability of your profile and targeting the millennial age group.
Types of Video Portfolios
1. Still Image Galleries
One of the most basic, yet effective types of video portfolio is still image galleries. As the name suggests, these are a collection of still images that are cycled through with some background music or a brief description.
These work well for artists and graphic designers who want to display their work.
2. Video Demo
Showcasing your skills live is an excellent choice. For example, a graphic designer could hold his own creating something from scratch in Photoshop and then speed up the playback with some background music.
Not only is it interesting to watch a photo taken from scratch, but it also shows your skill in doing so.
Turning a Page is when a camera provides a picture of the book from the top down and you turn pages to tell a story. This works really well if you have a collection of art sketches or pages of graphics or logo designs.
It’s an interesting video style and does a great job of showing your work.
4. Commercial Creation
This may sound a little strange, but a commercial style video can show a lot of creativity, as long as you were the one who made it. This is ideal when you are trying to demonstrate video editing and filming skills.
And if entertaining, it’s more likely to be shared with friends on social media.
5. Stop Motion
Stop-motion is a well-known technique where you manipulate objects such as figurines, models, or drawings in small increments to make them appear moving. It’s perfect for those looking to show off their art skills.
And again, these can be quite entertaining, which can help increase scenery.
How to Make a Video Portfolio
Step 1: Maintain Your Website
The first thing you have to consider is where you will maintain your video portfolio. The most common way to host a video is through a platform like YouTube, which is perfectly acceptable. In fact, it is encouraging.
However, you are a professional, and a professional should have his own website.
Therefore, you will need a web host.
A web host is a company that operates and maintains the server on which your site is stored. And there are many factors to consider such as uptime, speed, security, affordability, customer support, environmental impact, and much more.
Step 2: Select CMS
You will also need to choose a platform on which to build your website. Fortunately, building a website today is very easy.
No matter what industry you are in or your skill level, WordPress is the best choice to build a website on.
But don’t just take my word for it, it’s empowering almost 40% of the internet.
One of the main reasons it’s such a popular choice is because of its large library of plugins to choose from. These are like apps for your phone. They add features to your site and can be used for almost anything.
And the best part is that you don’t have to write a single line of code.
You can also style your site using the thousands of free themes available. Themes determine how your site looks and some of the features it has. In your case, you want to find the best video portfolio themes and find the best fit for your site.
Step 3: Research the Competition
You may think you are an expert in your field, but that does not mean you are an expert in marketing in your field. Look at what other freelancers have put together as a video portfolio.
After all, there are many types to choose from.
For example, if you’re a graphic designer, you might show your editing skills inside Photoshop and display a gallery with music at the end of the video. You may be a hairdresser, if so, there is no better way to demonstrate your skills than by showing before and after pictures of clients.
There are a variety of types of video portfolios to consider, but some are more suited to some industries than others. So, you need to research what works in yours.
Step 4: Purchase Video Editing Software and Tools
This should come as no surprise, but you need to video editing software to make a video portfolio. Fortunately, there are many options you may want to consider.
Although you may not want to break the bank with front-line software, you need something that will look professional.
You may also need some equipment. This usually includes a camcorder, although if you have a really good 4k camera on your phone, you might get away with it. However, you will definitely need a microphone.
The sound of your video can make or break the value of presenting a portfolio. You don’t want your voice to sound mixed up, or raise the background noise. You need to sound clever and confident if you speak in the video.
Step 5: Create a Video Portfolio
With a website ready to go, filming tools in hand, and video editing software, you’re ready to create your profile. While the actual filming process is completely up to you and different for everyone, there are some general tips you should follow.
If you’re filming a video, make sure the background noise doesn’t come through. While in some situations, this is fine because it is inevitable, like talking on a street. If you show your skills, you want them to be the focus, not the screaming in the background.
Avoid using too many special effects in the editing process. While getting some is fine, overusing them can lower the value of your video. It can look like an amateur made if there are too many.
Make sure the video shows your skills. While this may seem obvious, this is easy to miss. The video must focus on you and your work. Don’t make a long list of qualifications, show your skills.
And most importantly, make sure you have family, friends, and peers reviewing your portfolio. The last thing you want to do is release a video portfolio and get clients to notice obvious mistakes or witness poor editing.
This portfolio represents your business, and needs to be flawless.
Should I host the video or embed it?
After the video is done, you now have another choice to make. Should I upload my video to YouTube and embed it or host the video myself?
If you plan on using the WordPress platform, I highly recommend uploading it on YouTube and incorporating it. This will result in being on the YouTube platform, which can significantly help in Google search and will result in faster page loading times.
Keep in mind that if you do this, make sure you have a YouTube channel ready to go. Adding this video to an existing channel full of other videos from the past is not going to look good. Create a channel with your name or business name, add a YouTube banner, and consider other content you can include.
Videos hosted directly on your web pages can significantly reduce the upload speed, which can easily intimidate customers. After all, if your website is running slow, what does that say about you?
Besides, hosting the video on YouTube also gives you access to a variety of viewers and potential fans. It can open a myriad of doors that you may not even realize.
Share Your Video
After the video has been uploaded to YouTube and embedded on your website, it’s time to think about marketing.
Share it on every available social media platform you can. Make sure it’s common on your Facebook business page and LinkedIn profile. And make sure to put it on online desktops for your business.
For example, Fiverr.com is an excellent place to advertise if you are in the graphic design business. It has a variety of topics to help you find the right clients. Adding a video of what you can do can help you out.
Consider Hiring an Expert
If video editing is not your forte and you feel that a video portfolio can really help you, you may want to consider an expert.
Just as there are plenty of businesses dedicated to helping you create a strong resume, there are plenty of graphic designers who excel in video editing. In fact, most professional YouTubers have editors on staff.
Keep in mind that this will raise the price of portfolio building significantly, but it is worth it if you increase your customers.